"For reporters and editors tired of layoffs and buyouts, [brand journalism] offers a middle ground between journalism and copywriting — a way to take home a decent paycheck without feeling like you’ve sold out completely."

But how do you make independent journalism when your boss is a brand, not a media company? I had some #realtalk with Jess Bennett about the demise of Tumblr Storyboard. (via annfriedman)

"There was a time when I never thought I would consider working for Ebony. It was just that that wasn’t what I was interested in. But Time and Newsweek are no longer Time and Newsweek, and newspapers have shrunk. Journalism as we once knew it is gone."

Sylvester Monroe, a journalist who, over the course of four decades, worked for Newsweek, Time, the San Jose Mercury News and The Atlanta Journal-Constitution, but moved to Ebony in 2006. CJR on the return of minority writers to the minority press.