WTF is Tumblr Storyboard? A Guide for Print Media Colleagues, Parents, and Jess’s Aunt
What, you ask, does it mean that Tumblr has an editorial team? What’s the point of an in-house publication? Are the people running this actual journalists? (We like to think so.)
Think of it this way: Tumblr has 90 million users. Those users are creating and observing and partaking in all sorts of fascinating culture. If you think of Tumblr like a city — a really big city, with a really high proportion of teenagers — then Tumblr Storyboard is like the local newspaper (though we’re more like a magazine) for that city. Get it? Kinda?
Launched in 2012, Storyboard publishes all original, journalistic feature content — as well as documentary video — on topics that span politics, culture, trends, food and travel. (No, we do not report on “official” company news.) Our content, produced in house, appears in publications like TIME, The Daily Beast, WNYC, MTV and Mother Jones. Some highlights (and just to make sure you know, you’re on Jess’s personal blog right now, not the official Tumblr editorial site):
Inside the New York Times Morgue, Where History Lives On
Girls to Magic Mike: Less Heart, More Flesh
Breakfast With Kreayshawn: Pancakes — With a Side of Girl Power
'D' is for Divorce: Sesame Street Takes on the Taboo
For Transgender Youth, a Home on Tumblr
Inside the Crazy, Crazy World of One Direction Superfandom
Meet Angel Haze, the Rapper Tackling Sex Abuse in Her Rhymes
'Fatshion' Bloggers Make Plus-Size Chic
Cumberbitches: Women Who Love Sherlock’s Benedict Cumberbatch
In El Salvador, A Gang Truce Can’t Stop the Violence
Nail Art Blows Up
Confessions of a Michael Stipe
Photographing the ‘Humans of New York’
Wall Dogs: The Midair Muralists Who Paint New York
Muhammad Ali Goes to Mars: The Lost Interview
A Day With NYC’s Pothole Repair Crew
Pizza That Never Sleeps (Even in a Hurricane)
Bending Light: The Art of Creating Neon
A Trip to the Wreckroom: Adrian Grenier’s Basement Recording Project
Art + Rap + The Internet = Yung Jake
Meet the Woman Behind Barack Obama’s Online Persona
Carrie Brownstein is Your Tumblr Dreamcrush
In Nashville, Bringing Orchestra to the Social Masses
Hey Girl, Equality is Sexy: The Woman Behind ‘Feminist Ryan Gosling’
Capturing Libya…Through an iPhone Lens
Painting the Women of Congress — One Powersuit at a Time
Series and Special Projects
* Tumblr Election Blog 2012: We chose six bloggers to cover the DNC and RNC for us. We also Live-GIFed each of the presidential debates.
* Letters from Newtown: The story of one man’s plight to save the hand-written letters that people had sent to the victims of Sandy Hook (and the Tumblr he launched to document them). Produced in partnership with Mother Jones.
* Hurricane Sandy: We partnered with WNYC and photojournalist Ben Lowy to bring photographic coverage and video to the untold stories of the storm.
* Capturing Libya: We partnered with photojournalist Ben Lowy and the Magnum Foundation for a photo essay series from Libya, shot on the first-ever photojournalism inspired Hipstamatic lens.
* The Last Book I Loved: An ongoing series with The Rumpus, to highlight Tumblr writers (and the books they love)
* Summer Art Fridays: A 10-part interview series and art contest, in conjunction with ArtInfo, to highlight the work of Tumblr artists.
* Trapped in the Tumblr Closet: A video interview series featuring up-and-coming musicians, as filmed in the Tumblr utility closet.
* Tumblr x Roads & Kingdoms x Slate: A soon-to-be launched travel series, in partnership with Roads and Kingdoms and Slate, to tell the micro-stories of the world.