"The Tumblr, for all its webbiness, embraced a kind of back-to-the-future sensibility: a suggestion of what campaign messaging looked like in previous ages, when it played out on the community level."

The Atlantic, on the Obama campaign Tumblr — perhaps the best piece yet on political memedom, the uniqueness of Tumblr as a platform, and why it makes sense in the political sphere. (Only thing missing: a quote from Liba Rubenstein!)